As its initial plan of record, CK12 will commission a baseline archive of educational assets through a combination of licensing activities, incentives for community-based authorship, and university collaborations. Flowing from this baseline, CK12 will actively moderate the expansion of its content base while creating a framework for aligning its assets with an expanding base of learning standards. CK12 intends to make use of the Share-Alike attribution license, which grants freedom to anyone to use and reuse its core materials. For print versions, the organization envisions working with a marketplace of on-demand presses to provide traditional paper-based materials at low cost.
CK12 is presently comprised of a group of highly accomplished Silicon Valley engineers and advisers. In addition to possessing deep skills in emerging web technologies, CK12's technical organization is uniquely capable of delivering a high performance, scalable infrastructure that will be accessible to millions of students, teachers, and parents anywhere in the world. In line with its aim, CK12 will focus on open-source technologies that will be contributed back to the community.
CK12 is based in the San Francisco Bay Area. Today, textbooks that are used in K-12 system are limiting, expensive and are difficult to update. Because of this, K-12 teachers find it hard to introduce new concepts and cater to different needs. What we need is a more flexible and less expensive system to create and distribute books and online content. FlexBooks, by their very nature, satisfy this need. They contain high quality online content, and are easy to create, update and print. They provide a new system that will follow an open source philosophy to place content on-line that can be "mixed, modified and printed".