Have you ever had to participate in a fundraiser for a school or an activity? If students go door to door, they usually divide up an area. That way, everyone visits the same number of houses, but each house only receives one visit.
A Profitable Territory
Professional salespeople and marketers also divide up areas to create sales territories. This lets each person focus on a certain group of clients. It also makes sure that people working for the same company don’t steal clients from each other. Good salespeople keep their existing clients happy while adding new clients. If someone makes a lot of sales, he may receive a promotion to a bigger territory or get to serve more important clients. Most salespeople receive commissions on their sales. This means they get to keep a portion of all the money they earn for their companies. Working on commission can be difficult. Salespeople don’t know how much they’ll earn each month. A period of good sales may be followed by a period of poor sales.
The most successful salespeople know their products and their clients very well. They build personal relationships with clients and offer to help with any difficulties. They’re careful to match each customer to the right product so that clients keep coming back.
Watch the videos below to learn what it takes to succeed in sales.